Thanks for coming to my talk!

From Concept to Coins: Knowing Your Customer & What They Need

Here’s a link to the deck, as well as links to do a deeper dive on what was discussed.

SPECIAL OFFER!!!

Get 50% of the Bootstrapping Bootcamp course, just for Re:Think Summit attendees! Click here to have the discount applied instantly! Expires on September 1, 2020.

KEEP IN TOUCH

Follow me on Twitter @operaqueenie.

Text RETHINK to me right now at 415-943-5358 to join my private community!

SNIPPETS FROM MY TALK

“You cannot build a business off of the ‘friends and family discount.’ You want customers who are going to pay you full price. You want to make sure that you are not talking to people who are gonna try to live their best life at half price!”

“No one wants to feel like they are part of your homework. They want to feel like you are asking them for a specific insight that they have and you need. You want to make someone feel like you are asking them for advice, not like they are part of a random focus group.”

“People get confused in thinking that price is the most common reason why people buy something. It can definitely be a motivator. BUT in reality, it’s usually one of the other six reasons why someone will buy (productivity, simplicity, convenience, minimized risk, fun & image, social impact), and what we have found is that if it really hits the notes people want, price will be a secondary consideration.”

WANT TO WORK WITH ME?

Click here if you’re interested in having me speak at your next event.

I also encourage you to support these initiatives that I started:

Black & Brown Founders: helping Black and Latinx people start tech businesses

Zebras Unite: building new models for capital, community, and culture for startups

Black Innovation Alliance: an entity for Black innovator support organizations

Firefly Alliance: bringing womxn together to cultivate the leadership skills necessary to move to a world beyond racism and sexism